Bo Merlot Donates
$150,000 to the
U of M Cardiovascular Center
In 2008, Michigan Football coach Bo Schembechler’s widow, Cathy, launched a Bo-themed Merlot to raise money for the University of Michigan Cardiovascular Center where Bo was treated in the later years of his life.
Bo Wines are currently offered in a 2008 Monterey Merlot and a 2009 Sauvignon Blanc. Each series of wine features a year of Bo coaching experience at Michigan and is complete with a note written by Cathy Schembechler about her late husband.
$2 of every bottle purchased is donated to the Heart of a Champion Fund for the U of M Cardiovascular Center. The effort was has been so successful, $150,000 has been raised to date.
Michigan alumni are the most dedicated, loyal fans with the over 425,000 living alumni today. There are 75 U of M alumni clubs and spirit groups across the country. Bo Wines present a wonderful opportunity for alumni to celebrate Bo and give back to the Cardiovascular Center.
Current distribution of this product spans the State of Michigan only. If you are a Wine Distributor and would like to carry Bo Wines in your market area, please contact us.
