Market Area

O&W, Inc. Market Area

O&W Market Area, Michigan Beer Distributor, Beer

  • O&W is located central to our selling territory, in Ypsilanti township.
  • Total market area covers Washtenaw, Livingston, Jackson, Hillsdale, Lenawee, Monroe and western Wayne Counties. This area borders the actual city of Detroit, spanning the Ohio border and across four counties about 2100sq miles.
  • The territory is unique including University of Michigan and Eastern Michigan University’s campuses, over 135 Golf Courses and has both an Urban and Rural mix of customers.  Some communities surrounding already densely populated cities and lake communities are rapidly growing and others are changing with the economic conditions in Michigan.
  • DTW – Detroit Metro Airport is Romulus.
  • Michigan International Speedway is in Brooklyn, MI, in Lenawee County where 500,000 people visit twice a summer for  NASCAR race weekends.
  • Total population approx 2 million people.
  • We service 2270 accounts.


Learn more about our market areas:

Washtenaw County

Washtenaw County

  • •O&W Washtenaw County account base :
    –202 ON PREMISE
    •Washtenaw County is located in southeast Michigan, covering an area of 720 square miles.
    •Its 27 cities, villages and townshipsare home to about 325,000 citizens in urban, suburban, and rural settings.  This mix of different settings provides many opportunities for education, recreation, business, agricultural, and home life.
    •The two largest cities are Ann Arbor and Ypsilanti, home to two large universities – the University of Michigan in Ann Arbor with close to 40,000 students per year and Eastern Michigan University in Ypsilanti, with 22,000 students per year.
    •Ann Arbor is our crown jewel and where the Wanty family has lived for five generation. This vibrant art, music, sports community hosts  the Ann Arbor Summer Festival, the countries largest Art Fair each summer, and many new auto technologies have moved to the area using university facilities.  And, of course U of M football where over 114,000 people jam into the Big House to watch the game.
    •Dexter and Chelsea are located just west of Ann Arbor and are both growing communities with a centralized downtown area, shopping, restaurants and local fairs and festivals each summer.
    •Saline is a small community in  southern region of Washtenaw county  – just a stones throw away from Ann Arbror with close to 9,000 people. A centralized downtown with shopping and restaurants reside here.

chain of lakes, livingston county

Livingston County

Livingston County

  • Livingston County account base:
    –71 ON PREMISE
    •Livingston County represents a more rural community for O&W with a Brighton being the biggest city with a centralized downtown area.  Howell and Whitmore Lake are also larger communities.
    •This is the fastest growing area in the selling territory.  It is a very recreational community scattered with lakes, a ski mountain, 15 golf courses, and is a large hunting area. Biking trails and Breezeways line Livingston county and provide a gateway between popular bars and designations.

    Population forecasts: SEMCOG forecasts projects that the Livingston County population will grow by a total of 125,601 persons between 2000 and 2030 (a change of 80%).

detroit metro airport

Western Wayne County

Western Wayne County

    • •Wayne County account base:
      –516 ON PREMISE
      –424 OFF PREMISE
      •Wayne County is located in southeastern Michigan, encompassing approximately 623 square miles. It is made up of 34 cities, including the city of Detroit, however O&W only services the western portion of the county with a population of 574,209 and includes the cities of Northville, Plymouth, Westland, Livonia, Dearborn Height, Redford, Canton, Wayne and Romulus.
      •Northville and Plymouth both have a centralized downtown area with shops, restaurants and entertainments.
      •Hines Park is a 15 mile long park system running through western Wayne County. This park acts as a hub that ties  cities in this area together. There is  a 15 mile long paved bike trail, baseball diamonds, soccer fields, picnic areas and a portable screen for Drive-In movies on Friday nights. Many events through the year including a helicopter marshmallow drop for Easter, a Christmas light show that attracts several hundred thousand people and many more festivities.
      •Metro Detroit Airport is located on I94 in Western Wayne County. Great effort and detail to customer service is given to the airport as it represents a sampling opportunity for over 30,000,000 people that travel through each year.

      Miller Lite is also the sponsor of the Detroit Tigers and both Miller Lite and Molson sponsor the Red Wings.

monroe county

Monroe County

Monroe County

  • Monroe County account base:
    –118 ON PREMISE
    •Monroe County, Michigan is Michigan’s southeastern most County, and is Michigan’s only port on Lake Erie. It is situated directly between Detroit to the north and Toledo, Ohio to the south, with proximity to other cities like Ann Arbor, Michigan and Windsor, Ontario. Its estimated population in January 2009 was 153,817.
    •Monroe County is characterized by urban and industrial development along its eastern shoreline, and agriculture in its western sector. It has two coal-fired power plants, and one nuclear power plant. The lakeshore offers many fishing and boating opportunities, and harbors North America’s only International Wildlife Refuge.
    •This is a very close-knit community and fortunately we have a father and son selling team, and several salesmen that are from this area. They have great relationships in Monroe county!


Jackson, Lenawee and Hillsdale Counties

  • Jackson, Lenawee and Hillsdale counties, located in central Michigan along the Ohio border, make up our newest – most Western territory. This is a beautiful rolling landscape filled with farms and small towns. Also, a retreat destination to many people in Metro Detroit are the Irish Hills, a lake community full of summer recreation.
    •Jackson County account base:
    –135 ON PREMISE
    –135 OFF PREMISE
    •Lenawee County account base:
    –76 ON PREMISE
    •Hillsdale County account base:
    –34 ON PREMISE
    –40  OFF PREMISE
    •Our new O&W selling team is a blend of Salesmen that came from Silverfoam lead by Dave Keeder who has been leading sales teams in this area for over 20 years. This group of salesmen make this community their home and have been selling beer here each over 10 years.  They have the area and the relationships dialed in and bring a lot to the table.
    •Support systems added to this region are: one Chain Rep, a Draft Tech/Special Events person and Reset person.
  • Michigan International Speedway is the destination jewel of Jackson County. This venue not only attracts 500,000 people twice a summer that camp and watch Nascar races on site, but brings a flood of  Nascar teams, corporate sponsors, media beer drinkers through the area that buy all of their supplies close to the track. A great beer venue!


  • Latitude 42 Brewing Company lat 42 logo

    Latitude 42 Brewing Company

    The newest jewel in Western Michigan! Latitude 42 Brewing Company is a gorgeous restaurant and the first microbrewery in Portage, Michigan.

    Scott Freitas is a much respected and experienced brewer hailing from Deschutes Brewing Company, and Maui Brewing Company. Freitas brings his signature Pale Ale, Spank Dog, named after his

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