Sales Team

Sales Teams

Our Sales force is unmatched in years of training and service in the Beer business. We also offer services in:

• Draft and special events needs
• Graphic Design and custom printed materials
• Cooler and warm shelf reset services
• Tips training and custom Alcohol Responsibility programs
• Special deliveries and weekend needs

Salesman Taking an Order

Sales Team

• One Sales Manager overseeing the entire Sales Department.
• One Marketing Manager working with Suppliers to develop monthly Sales Plans and Incentives, Sales Reporting and specialty projects with both Sales and Operations. She also does local PR, maintains the www.onwbeer.com website and all social media sites.
• Three Pre Sell teams lead by a Sales Supervisor, five front line Sales Reps (one team has six), covering both On and Off Premise accounts selling in new product placements, displays, cooler reset programs, and P.O.S. placements. Each team has a support person titled Sales Coordinator. The Sales Coordinator relieves pre-sell routes, helps with P.O.S. placement, resets and makes all signs for the team.
• One Salesman, along with support from the Draft Tech Team, is devoted to Detroit Metro Airport.
• One Tell Sell person who also produces specialty P.O.S., Table Tents and menu programs. This person’s account base is 276 accounts representing the lower 3% of O & W’s volume.
• One Chain Store Supervisor responsible for meeting with all the key Off Premise Chain Store Management in our 10 Major Chains: CVS, Kmart, Busch’s, Kroger, Meijer, Rite Aid, Costco, Sam’s Club, Seven Eleven, Wal-Mart and Walgreens. He is responsible for communicating all Off Premise Chain Store information to the sales team.
• Six full time and Fifteen Part Time Merchandisers
• Two full time Space Management people focused on Resets in both the Chains and Independent stores. The Chain Supervisor is also trained in the software.
• Two full time Draft Specialists/Community Events Leaders, one Full Time swing and one Full Time summer helper.