Sales Achievements

Coors Light, O&W Inc., Beer Distributor, Michigan

2012 Achievements

  • O&W had purchased part of Tri-County Distributing in Western Wayne County picking up the Coors, Keystone, Grolsh, Killian’s, Blue Moon, Tecate, Dos Equis, Sol, Bohemia, Carta Blanca brands.
  • O&W will be selling New Belgium Brewing Company brands in Washtenaw and Livingston Counties in the fall of 2012.
  • 2011 Modelo Distributor of the Year

2011 Achievements

Saugatuck Brewing Company is now part of the O&W portfolio.

  • O&W First Annual Home brew Contest January – April.  5 teams competed against each other creating their own recipes, brewed & bottled their beer and designed labels to win the title of Home brew Champs!
  • June: O&W is ranked 3rd in the country for cs volume sales of Leinenkugel’s Summer Shandy.
  • 21 people on the sales team are now Beer Server Certified Cicerones.

2010 Achievements

The O&W team worked hard despite over 1,000 jobs leaving our market area.
  • Successfully re-routed the entire sales team and delivery systems to better cover our market area. One additional sales route was created to ensure daily coverage of Metro Airport.
  • Michigan Brewing Company is now part of the O&W portfolio.
  • 1st place within the State of Michigan for the National Summer Displays Matter Program:  most displays in the market place over the 3 month summer selling season.
  • 1st place within the State of Michigan for the National Tap the Market Contest: most new draft handles in our market, within brand and selling period criteria, for the September to December selling windows.
  • Increased our Craft Beer sales 44,000 cases, a 125%increase from 2009
  • Gained over 1800 points of distribution in the MillerCoors Distribution Cup Incentive January – April
  • Hit 70% Lite Draft Distribution in our market area
  • Raised over $50,000 for the U of M Cardiovascular Center with the sales of Bo Merlot wines – $2 of every bottle is donated to the Center.
  • Successfully ran a summer internship program hiring a junior at Michigan majoring in Business.

2009 Achievements

A big round of applause for many successes in 2009 including:
  • 2009 Miller High Life Achievement Award Winner:  based on 10 key components including total sales volume and distribution against distributors in the same Volume Tier.
  • Michigan Modelo Distributor of the Year 2009.
  • 1st place within the State of Michigan for the National Summer Displays Matter Program:  most displays in the market place over the 3 month summer selling season.
  • 1st place within the State of Michigan for the National Tap the Market Contest: most new draft handles in our market, within brand and selling period criteria, for the September to December selling windows.
  • Increased Craft Beer sales 20,000cases, a %113 increase from 2008
  • Proudly showing positive sales numbers on Miller Lite Draft for the 6th year in a row!
  • Hired Jamie Brooks, a second Full Time Reset Analyst in the fall.
  • Successfully ran a summer internship program hiring a junior at Michigan majoring in Business.

High Life Achievement Award 2009

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