Sales Achievements

2012 Achievements

• O&W had purchased part of Tri-County Distributing in Western Wayne County picking up the Coors, Keystone, Grolsh, Killian’s, Blue Moon, Tecate, Dos Equis, Sol, Bohemia, Carta Blanca brands.
• O&W will be selling New Belgium Brewing Company brands in Washtenaw and Livingston Counties in the fall of 2012.
• 2011 Modelo Distributor of the Year

2011 Achievements

Saugatuck Brewing Company is now part of the O&W portfolio.

• O&W First Annual Home brew Contest January – April.  5 teams competed against each other creating their own recipes, brewed & bottled their beer and designed labels to win the title of Home brew Champs!
• June: O&W is ranked 3^rd in the country for cs volume sales of Leinenkugel’s Summer Shandy.
• 21 people on the sales team are now Beer Server Certified Cicerones.

2010 Achievements

• Successfully re-routed the entire sales team and delivery systems to better cover our market area. One additional sales route was created to ensure daily coverage of Metro Airport.
• Michigan Brewing Company is now part of the O&W portfolio.
• 1^st place within the State of Michigan for the National Summer Displays Matter Program:  most displays in the market place over the 3 month summer selling season.
• 1^st place within the State of Michigan for the National Tap the Market Contest: most new draft handles in our market, within brand and selling period criteria, for the September to December selling windows.
• Increased our Craft Beer sales 44,000 cases, a 125%increase from 2009
• Gained over 1800 points of distribution in the MillerCoors Distribution Cup Incentive January – April
• Hit 70% Lite Draft Distribution in our market area
• Raised over $50,000 for the U of M Cardiovascular Center with the sales of Bo Merlot wines – $2 of every bottle is donated to the Center.
• Successfully ran a summer internship program hiring a junior at Michigan majoring in Business.

2009 Achievements

• 2009 Miller High Life Achievement Award Winner:  based on 10 key components including total sales volume and distribution against distributors in the same Volume Tier.
• Michigan Modelo Distributor of the Year 2009.
• 1^st place within the State of Michigan for the National Summer Displays Matter Program:  most displays in the market place over the 3 month summer selling season.
• 1^st place within the State of Michigan for the National Tap the Market Contest: most new draft handles in our market, within brand and selling period criteria, for the September to December selling windows.
• Increased Craft Beer sales 20,000cases, a %113 increase from 2008
• Proudly showing positive sales numbers on Miller Lite Draft for the 6^th year in a row!
• Hired Jamie Brooks, a second Full Time Reset Analyst in the fall.
• Successfully ran a summer internship program hiring a junior at Michigan majoring in Business.

High Life Achievement Award 2009